Ice Travel Group careers website design & brand evolution

The Ice Travel Group Careers Website project showcases Brighter Design’s ability to deliver a comprehensive digital solution that meets branding, functional, and technical requirements within a tight timeframe. By creating an engaging, accessible, and user-friendly careers website, we helped ITG effectively promote their employer brand, showcase their company culture, and attract top talent in the competitive travel industry.

This case study demonstrates our expertise in design, responsive web development, and creating solutions that drive tangible business results. The project for ITG highlights our commitment to understanding our clients’ unique needs and delivering innovative digital solutions that align with their goals and objectives.

‘Brighter Design is a trusted partner, providing support across a variety of projects”

Opportunity

Ice Travel Group (ITG), a leading travel company, needed a new careers website that would effectively:

• Promote job vacancies and attract qualified candidates.
• Showcase ITG’s company culture and employee value proposition.
• Develop ITG’s visual brand identity.
• Provide an engaging and accessible user experience.
• Adhere to technical standards and ensure cross-device compatibility.

What we did

Our primary objective was to increase the visibility of job openings and drive a higher volume of relevant, qualified applications to ITG’s positions. This goal was in tandem with our focus on showcasing ITG’s unique culture and positioning it as an exceptional workplace.

Starting with just a logo as our foundation, we undertook the exciting challenge of enhancing ITG’s entire visual identity during the design phase of this project. This comprehensive approach allowed us to develop a cohesive visual language that would not only serve the immediate needs of the recruitment website but also strengthen and elevate ITG’s broader brand presence.

To maximise reach and effectiveness, we ensured full responsiveness and compatibility across all modern web browsers and devices, allowing candidates to explore opportunities and apply for positions seamlessly, regardless of how they accessed the site.

How we did it

The journey began with strategic design. We crafted a visually appealing interface that carefully balanced professionalism with approachability, ensuring perfect alignment with ITG’s brand identity. Our solution’s core was a user-friendly content management system, which we implemented, making it simple and efficient for the ITG team to manage job listings and update content.

Our development team focused on building a fully responsive website that would perform flawlessly across all devices and browsers, ensuring a consistent experience for every user. Throughout the entire development process, we maintained unwavering adherence to W3C guidelines and accessibility standards, guaranteeing that the site would be accessible and user-friendly for everyone, regardless of their needs or chosen device.

‘Their straightforward approach makes them easy to work with and a go-to resource for our marketing teams when they need assistance.‘