BrighterDesign

What we did

With a view to the London Olympics in 2012, the ASA - swimming's governing body in England - wanted to refresh its brand image with a new flagship publication. Our compelling magazine concepts helped to project a modern, forward-thinking organisation whose communication was authoritative and informative yet clear and simple.

What they said

"British Swimming tasked Haymarket to comprehensively refresh its existing magazine with a view to the 2012 Olympics in London, both to raise the sport's profile and enhance its appeal to participants and spectators in the UK and abroad. Brighter Design framed our outstanding editorial ideas and content within a visual identity that was modern, exciting and engaging."

David Cottrell, Head of Sport,
Haymarket Network

Services provided

• Masthead and branding design
• Magazine layout design

Brighter Design Limited
Unit 26A, Britannia Pavilion
Albert Dock, Liverpool, L3 4AD